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You spent time crafting what you thought was a great meta description for your page. You agonized over word choice and character count for what felt like hours, only to have Google ignore it and choose a random sentence from your content to display as the search snippet. 

Pay-per-click (PPC) advertising delivers an average return on investment (ROI) of 200 percent.  

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Wireless charging is all the rage these days, but it took a while to become mainstream. The feature was originally introduced in 2009 on the Palm Pre (one of many features that helped the device become a holy grail for smartphone nerds to this very day). Ironically, the Pre used a magnetic charging stand to…

Responsive search ads are very flexible ads that automatically adapt to show the right message to the right customer. You enter multiple headlines and descriptions when creating the ad. Google’s machine learning systems will mix headlines and descriptions and test different combinations of the ads to learn which performs best over time. The most relevant…