Browsing: Digital Marketing

AI search is becoming an increasingly important way for consumers to discover brands. But measuring its impact is proving much harder than measuring a traditional referral.

At brightonSEO 2026, I presented AI search visibility research built from 9 million AI answers across 9 platforms and 400+ enterprise brands, the same dataset behind this piece. The feedback I got from conference attendees  in the days that followed made one thing clear: most of what marketers assume about AI search visibility hasn’t actually…

You get the brief, and the target audience line reads something like “marketing professionals.” That’s it. So you guess at the tone, pick a reasonable angle, and hope it lands.

Original research gives brands something valuable in an increasingly crowded search landscape: information that isn’t available everywhere else.

Have you been pouring more budget into traffic, only to watch revenue stay flat? You’re not alone, and it’s not a traffic problem. According to NP Digital research, for businesses generating at least $10 million in annual revenue that invest in both conversion rate optimization and traffic generation, conversion rate accounted for 68 percent with…

Note: Note: Our AI Visibility Score is a 100-point measure combining how often a brand appears in AI answers, how early it’s mentioned, and how many categories it shows up in. 

LinkedIn has long been a place for professionals to build their networks and share industry expertise. Now, the platform appears to be preparing to give creators more ways to turn that expertise into a business. 

Cyber5 runs from Thanksgiving through Cyber Monday, and those five days can carry a bigger share of annual paid media revenue than almost any other stretch on the calendar. Adobe found the period drove close to a third of November’s e-commerce sales last year, and paid media is what puts your brand in front of…

You already know what GEO is. You’ve read the definitions, sat through the LLMO comparisons, and seen the “AI search is changing everything” takes. What’s still missing from most of that content is GEO by platform: the actual, mechanical differences in how ChatGPT, Claude, Gemini, and Perplexity decide what to surface. Clients are asking this…

The median landing page converts about 6.6 percent of visitors, and plenty of pages fall well below that.