Browsing: Digital Marketing

Most marketers optimizing for AI search visibility are focused on the wrong layer. They are tracking citations, which is the output. What they should be studying is fanouts, which is the input that determines whether a citation is even possible.

Is Google Search still “search” at all? At Google I/O 2026, Search VP Liz Reid said it plainly: “Google search is AI search.” That’s not a product update. That’s a declaration that the platform has fundamentally changed what it is and what it does.

Paid media has always started with the audience. Every campaign begins with who you’re trying to reach before it gets to what you’re going to say. Paid teams buy audiences, not channels.

When large language models (LLMs) edit documents, they make a specific kind of mistake that can be more dangerous than a hallucination. It’s subtle enough to pass a casual review, damaging enough to matter, and systematic enough to compound across multiple editing sessions. 

Not only are people already aware of your brand, but you get the support and backing of a well-established organization and a pre-existing customer base ready to buy.

Recent data shows that B2B SaaS companies see a 702 percent return on investment (ROI) from their SEO efforts. That’s a huge number, and it makes a ton of sense. 

Most design tools are built for designers. That’s been the assumption for decades, and it’s created a bottleneck that marketers, product managers, and content teams know well: you have an idea, but getting it into a visual form means waiting on someone else’s schedule. 

After years of integrating AI writing tools directly into its product, LinkedIn is now fighting to contain the flood of low-quality AI-generated content those tools helped produce. The result is a content algorithm that is actively suppressing posts it identifies as “AI slop”: polished-sounding, generic, and hollow.

For two years, AI search performance has operated as a black box. Brands could see that AI Overviews were growing, that click-through rates were falling, and that something had changed in how Google surfaced content. But first-party data on what was actually happening inside AI features was not available.

You already use an AI assistant to write, think, and research. But every time you need SEO data (keyword volumes, competitor rankings, backlink counts), you stop. You open Ubersuggest. You pull the report. You copy the numbers. You switch back to the AI. You paste.