Browsing: Google

Google announced on Thursday that Google Maps’ “Ask Maps” feature is gaining a slew of new agentic capabilities, including the ability to order food, book hotels, and find event tickets. The tech giant is also bringing Personal Intelligence to Ask Maps, allowing the AI tool to personalize its responses by drawing on information from a…

For two years, AI search performance has operated as a black box. Brands could see that AI Overviews were growing, that click-through rates were falling, and that something had changed in how Google surfaced content. But first-party data on what was actually happening inside AI features was not available.

Responsive search ads are very flexible ads that automatically adapt to show the right message to the right customer. You enter multiple headlines and descriptions when creating the ad. Google’s machine learning systems will mix headlines and descriptions and test different combinations of the ads to learn which performs best over time. The most relevant…