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Browsing: Snap
Snap has been experimenting with glasses for a decade and AR-enabled frames for the last five years. I’ve tried every pair, and it’s always been clear that the company was working towards something bigger. Specs, the company’s first consumer-ready AR glasses are exactly that.
When Snap debuted its long-awaited smart glasses, Specs, earlier this year, the reveal was not only underwhelming but a genuine disaster. The glasses — which cost a whopping $2200 and are vaguely reminiscent of scuba gear — inspired jeers online and calls for the company’s CEO, Evan Spiegel, to resign. The company’s stock subsequently nosedived.

