Browsing: paid

Cyber5 runs from Thanksgiving through Cyber Monday, and those five days can carry a bigger share of annual paid media revenue than almost any other stretch on the calendar. Adobe found the period drove close to a third of November’s e-commerce sales last year, and paid media is what puts your brand in front of…

Palo Alto Networks paid $500 million in cash and stock to acquire Console, a two-year-old startup that uses AI agents to automate routine IT help desk tasks, according to two people with knowledge of the deal.