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Stay up to date with AI tools, model releases, and developer workflows that matter.

GA4 has been Google’s standard analytics platform for a few years now. The move from Universal Analytics (UA) was a major shift, but Google has continued updating GA4 itself along the way. One of the biggest changes came in 2024, when Google replaced “Conversions” with “Key Events” in 2024. 

Learning how to start a franchise can be a great way to become a business owner. To launch a business, you need to perform market research, file for a license, create a marketing plan, and build your brand. Buying a franchise location within a corporation that’s already taken all those steps is one way to…

Stay up to date with AI tools, model releases, and developer workflows that matter.

Stay up to date with AI tools, model releases, and developer workflows that matter.

Not only are people already aware of your brand, but you get the support and backing of a well-established organization and a pre-existing customer base ready to buy.

Recent data shows that B2B SaaS companies see a 702 percent return on investment (ROI) from their SEO efforts. That’s a huge number, and it makes a ton of sense. 

TechCrunch Disrupt 2026 is built around one question: How do you build an enduring company in the AI era? Our programming and speaker lineup reflect that, based on the feedback we’ve gotten from the community and the reality on the ground.

Stay up to date with AI tools, model releases, and developer workflows that matter.

AI can be an extremely useful tool for content creation, but guest posting is one area where it can pay off to pull back.