Browsing: Fitbit

Screenless trackers are all the rage right now, even though they’ve existed for decades. For instance, Whoop launched its first tracker in 2015, launching as among the first, if not the first of the category. In March, Whoop raised $575 million, garnering itself a $10 billion valuation, signaling increased interest in the space. But Whoop is now…

Previous leaked images revealed the name and design of Google’s rumored “Fitbit Edge” fitness tracker and now the company has essentially confirmed both in new posts on Instagram and X. The wearable is rumored to fit between the screenless Fitbit Air Google launched earlier this year and the more premium Pixel Watch 5.